by t1media1 | Oct 1, 2015
A venerable financial institution in Boston decided it was time to dust off its dated image and breathe new life into its brand. And what better way, it was thought, than to team up with a prestigious sporting event that appealed to a contemporary audience? The event...
by t1media1 | Sep 1, 2015
It was a classic case of needing to go outside for fresh ideas. Media buying for an up-and-coming fashion retail company had been handled in-house. There was little, if any, research done on where to best spend the advertising budget. Instead, advertising efforts were...
by t1media1 | May 1, 2015
A high-end retailer whose name is synonymous with luxury was looking for a new media adviser that would push growth, but still remain within the existing advertising budget. This client had been working with one of the largest independent media firms, one that...
by t1media1 | Apr 1, 2015
A leading consumer pharmaceutical company with one of the top most recommended prescription drugs on the market was seeking to increase revenue. The business challenge was how to increase profits, while reducing acquisition costs via online advertising in an...
