by t1media1 | Oct 1, 2015
A venerable financial institution in Boston decided it was time to dust off its dated image and breathe new life into its brand. And what better way, it was thought, than to team up with a prestigious sporting event that appealed to a contemporary audience? The event...
by t1media1 | Sep 1, 2015
It was a classic case of needing to go outside for fresh ideas. Media buying for an up-and-coming fashion retail company had been handled in-house. There was little, if any, research done on where to best spend the advertising budget. Instead, advertising efforts were...
by t1media1 | Aug 1, 2015
A prominent financial-services company was doing well in some parts of the country. Not so well in others. The same went for its market perception. These disparities were having a negative effect on revenue. The company wanted to increase volume in key retail markets...
by t1media1 | Jul 1, 2015
A top Fortune 50 medical supply company had never advertised before. While its name was widely known, the services it provided were not. And its brand perception was at best neutral. To rectify this situation, T1 Media was hired to get the company’s offerings noticed....
by t1media1 | Jun 1, 2015
A company had new wireless remote-access software that it wanted to sell to large companies in the financial-services sector with more than 5,000 employees. It set a target of closing 51 key customers by the end of the fiscal year. T1 Media was brought in to generate...
