Executive Level Services Delivering Quantifiable Results

Terry McGrath saw a market void: Media planning and buying firms were not proactively using business data to drive or quantify their media decisions. Building on more than 25 years of strategic media planning and buying experience across many different types of businesses, she founded T1 Media to fill this void.

Her experience? President and founding partner of PGR Media, building one of the largest and most respected independent media agencies in the U.S. PGR Media, under Terry’s leadership, was twice recognized by Inc. Magazine within their INC 500 fastest-growing privately held companies. Prior to PGR, she held leadership positions at Hill Holliday and Young & Rubicam. Because of her vast experience with clients and her training in the “art and science” of strategic media planning, she delivers unparalleled, measurable and creative media solutions.

Terry is a builder at heart. When she is not building media recommendations for clients, she is renovating older homes always striving to do more with less, resulting in a higher value outcome.

Ann has nearly 20 years of experience in marketing with a focus on digital. Most recently as an SVP at Havas Media, Ann led the performance practice for the Boston and San Francisco offices. She was tasked with ensuring best practices, innovation and strategic thinking across all accounts. She developed strategies and process to effectively integrate lower funnel tactics into clients’ marketing mix. Her team’s billings quadrupled under her leadership. Prior to joining Havas, she worked at GroupM Search where she was a senior director on Novartis and Procter & Gamble brands. She led the adoption of search for P&G’s personal health and home care brands. Ann’s passion for technology and data analytics is pervasive in all of her media recommendations.  A core competency of Ann’s is using data to ladder up to the higher business objectives. She is an active participant in MITX and BIMA, as well as a frequent speaker at Carroll School of Management, where she earned her MBA with distinction.  Ann began her career in media planning at PGR Media, working along side both Terry McGrath and Harry Porter.  The three reunited as a team earlier this year.

Diane Pagano has a long and success-filled history in strategic media planning and performance-based buying for business-to-business, high technology, financial services and consumer products. She was Associate Media Director at Leonard Monahan Saabye until 1986 when she left to form Pagano Schenck & Kay, one of New England’s leading creative advertising agencies until its sale in 2001 to Earle Palmer Brown. At PSK, she was responsible for all new business media pitches, as well as building the media department from the ground up.

Diane, who joined T1 Media in 2006, has a passion for research and is a stickler for details, making sure that media opportunities are uncovered, pursued and flawlessly executed. She is also an ardent, but fair, negotiator, and works to develop solid relationships with content partners across all disciplines, in order to secure extra value for every client across all media. Diane works to ensure that within every media recommendation, dollars are maximized and the campaign receives the best in stewardship, the result being that media reps often come to her first with new ideas and offerings for T1 clients.