Executive Level Services Delivering Quantifiable Results
T1 Media, LLC, provides Strategic Media Planning and Performance-Based Buying services for clients, including global, national and regional business-to-business and business-to-consumer companies. The company, founded by Terry McGrath has been an independent media advisory firm since 2001.
T1 Media’s philosophy is that media is not just about efficient CPMs or maximum impressions — it is about closely aligning the media strategy with business objectives and creative messaging. Every media touch point serves a purpose in changing business performance, and knowing how to strategically allocate media resources is the competitive advantage that T1 Media brings to all its clients.
Why T1 Media?
A client once commented that Terry has the ability to think broadly about business issues, while at the same time having in-depth knowledge of the media sphere. Broad and deep, hence the T. And the 1? We only hire first-string, executive-level talent.
Terry McGrath saw a market void: Media planning and buying firms were not proactively using business data to drive or quantify their media decisions. Building on more than 25 years of strategic media planning and buying experience across many different types of businesses, she founded T1 Media to fill this void.
Her experience? President and founding partner of PGR Media, building one of the largest and most respected independent media agencies in the U.S. PGR Media, under Terry’s leadership, was twice recognized by Inc. Magazine within their INC 500 fastest-growing privately held companies. Prior to PGR, she held leadership positions at Hill Holliday and Young & Rubicam. Because of her vast experience with clients and her training in the “art and science” of strategic media planning, she delivers unparalleled, measurable and creative media solutions.
Terry is a builder at heart. When she is not building media recommendations for clients, she is renovating older homes always striving to do more with less, resulting in a higher value outcome.
Harry Porter is not one to rely on computers when it comes to finding the best media buys for his clients. Instead, he has developed theories and proven research methods to optimize the management of his accounts. Harry’s attention to the financial management and details on all of his accounts has made many a client say “I don’t worry as Harry is 100% on top of all the details”. There is no one better than Harry at formulating a strategy that transforms a client’s business while staying on top of the details. His approach has certainly worked: just look at Harry’s track record.
He’s worked on many “underdog” brands within some of the most competitive categories, specializing in finding unique opportunities and solutions for his clients, optimizing their schedules and differentiating their brands to maximize ROI.
Prior to joining T1 Media, Harry directed planning and buying operations at Neff + Associates in Philadelphia as the Vice President of Media Services. Before that, he was the Group Media Director of PGR Media (Providence), managing Tommy Hilfiger USA. At Bozell Group in New York, Harry was the Media Supervisor managing the Verizon Wireless and Unisys domestic accounts.
Managing Partner - Broadcast Services
Fern Kaplan is recognized by the media community for her creativity, marketing savvy, negotiating skills, longstanding station-management relationships and attention to client service. Those relationships allow her to make smart media decisions that deliver the most aggressive performance-based buys. During her 14-year tenure as Senior Vice President, Director of Broadcast at Hill, Holliday advertising, Fern was responsible for overseeing $100 million in annual media buying. Additional responsibilities included negotiation of major sports sponsorships and development of sports- and event-marketing programs.
Before moving to Boston, Fern worked in New York at major advertising agencies including Wells Rich Greene BDDP, Grey and Benton & Bowles. She has taught advertising and media-related classes at Boston University, Emerson College, Bentley College and the Advertising Club of Boston. In addition, she has been an active member of the board of directors for the Friends of Boston’s Homeless since 1987.
Jaime Aronson brings more than a decade of hands-on experience in media planning and buying to T1 Media. Her creative marketing solutions have consistently driven sales, while lowering costs. She started in media buying at CBS Radio in West Palm Beach, Fla. She quickly moved from sales to the agency side. Jaime’s strategies for client success grew with her smart marketing and communication skills. She displays a strong commitment to building relationships with each client and media partner that she works with. Jaime is 100 percent results driven, 100 percent of the time. She joined T1 Media six years ago as a broadcast buyer.
Jaime is active in her community working with animal-rescue organizations and youth groups.
Ann has nearly 20 years of experience in marketing with a focus on digital. Most recently as an SVP at Havas Media, Ann led the performance practice for the Boston and San Francisco offices. She was tasked with ensuring best practices, innovation and strategic thinking across all accounts. She developed strategies and process to effectively integrate lower funnel tactics into clients’ marketing mix. Her team’s billings quadrupled under her leadership. Prior to joining Havas, she worked at GroupM Search where she was a senior director on Novartis and Procter & Gamble brands. She led the adoption of search for P&G’s personal health and home care brands. Ann’s passion for technology and data analytics is pervasive in all of her media recommendations. A core competency of Ann’s is using data to ladder up to the higher business objectives. She is an active participant in MITX and BIMA, as well as a frequent speaker at Carroll School of Management, where she earned her MBA with distinction. Ann began her career in media planning at PGR Media, working along side both Terry McGrath and Harry Porter. The three reunited as a team earlier this year.
Diane Pagano has a long and success-filled history in strategic media planning and performance-based buying for business-to-business, high technology, financial services and consumer products. She was Associate Media Director at Leonard Monahan Saabye until 1986 when she left to form Pagano Schenck & Kay, one of New England’s leading creative advertising agencies until its sale in 2001 to Earle Palmer Brown. At PSK, she was responsible for all new business media pitches, as well as building the media department from the ground up.
Diane, who joined T1 Media in 2006, has a passion for research and is a stickler for details, making sure that media opportunities are uncovered, pursued and flawlessly executed. She is also an ardent, but fair, negotiator, and works to develop solid relationships with content partners across all disciplines, in order to secure extra value for every client across all media. Diane works to ensure that within every media recommendation, dollars are maximized and the campaign receives the best in stewardship, the result being that media reps often come to her first with new ideas and offerings for T1 clients.
“T1 Media is a trusted partner of our advertising team, providing the strategic thinking behind the success of our media program. From initial launch through global roll-out, their experience and business savvy has enabled us to plan and implement a competitive, world-class program based on our specific business objectives and budget.”
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